Congratulations to our friends at U.S. International Media on winning MediaPost’s Programmatic Agency of the Year! MediaPost’s Agency of the Year (AOY’s) is an esteemed awards program recognizing leading agencies.
“USIM has partnered with clients that recognize the significant upside to innovate, test and disrupt the way TV is transacted. We’re honored to be recognized by MediaPost for these efforts and committed to bridging the TV and digital media ecosystems,” Ryan McArthur, EVP – U.S. Interactive Media, a division of U.S. International Media, stated in a press release.
It’s important for agencies to be proactive about going programmatic with their media buys because it aids in speed and efficiency. Also, agencies need to be on their toes to keep up with rising demand by advertisers for the new technology. If an agency isn’t fully actualized in the programmatic industry space, it’s hard to understand how to make it work for advertisers goals. Getting accurate data and syphoning it into a true programmatic platform makes all the difference. Also, making sure the programmatic platform has an accurate account of the inventory available is just as important.
Thanks to the rise of industry standards (at least in programmatic TV), more agencies are becoming attracted to what programmatic TV has to offer them. More agencies, like U.S. International Media are able to use programmatic to its fullest potential.
Thanks, MediaPost for identifying programmatic as a major player in the advertising space. Enough to make a category around it!
The awards celebration will be held on January 21, 2016 at The Yale Club in New York City.