AudienceXpress joined the GABBCON event at the beginning of the month – the first of its kind – and helped create a glossary of key terms about the evolving programmatic TV industry. The glossary was created in tandem with other industry thought leaders and is a valuable resource for an industry that still seems to create some confusion. Finally, a cohesive reference we can ALL rely on!
Ashley Schwartz of Furious Minds caught up with Walt Horstman at the Television of Tomorrow conference earlier this week. Beet.TV has the interview. They discuss the recent announcement of the programmatic TV private marketplace that Cox Media and MAGNA GLOBAL have formed through AudienceXpress and what it means for TV ad buyers in 2015.
We’ve talked before about some of the reasons why aggregating inventory and layering in data to sell by audience instead of by unit can help local television. In our last post, we talked about the plight of unrated and lower rated networks. While low or nonexistent ratings can make a network unattractive to buyers, there are still a lot of people watching, people who represent potential customers to advertisers. Selling impressions allows lower rated networks to repackage their impressions in a new, more attractive, more easily sold form.
ATLANTA, Dec. 5, 2014 /PRNewswire/ -- Cox Media, the advertising division of Cox Communications, and MAGNA GLOBAL, the media investment unit of IPG Mediabrands, today announced plans to establish the industry's first private programmatic TV marketplace leveraging the AudienceXpress platform.
Mike Shields of The Wall Street Journal writes in CMO Today about the partnership of Cox Media and MAGNA GLOBAL to create the industry's first at-scale programmatic TV private marketplace through AudienceXpress.