A Simple Matrix to Compare Traditional & Programmatic Ad Buying

Posted by Brittany Coriaty on Dec 4, 2015 1:18:59 PM

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Topics: Blog Posts, Cable TV, Digital, Industry Buzz, Linear TV, Programmatic, Programmatic Ad Buying, Programmatic Media Buying, Programmatic TV, Traditional Ad Buying, Traditional Media Buying

Let's Stop the Madness of Commercial Stuffing

Posted by Brittany Coriaty on Nov 19, 2015 5:30:42 AM
Via freewallpaperpage.com
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Topics: Blog Posts, Commercial Packing, Commercial Stuffing, Industry Buzz, Programmatic, Programmatic TV, Programmatic TV Buying, TV inventory

The Go-To Programmatic TV Glossary

Posted by Brittany Coriaty on Nov 16, 2015 8:30:34 AM

AudienceXpress joined the GABBCON event at the beginning of the month – the first of its kind – and helped create a glossary of key terms about the evolving programmatic TV industry.  The glossary was created in tandem with other industry thought leaders and is a valuable resource for an industry that still seems to create some confusion.  Finally, a cohesive reference we can ALL rely on!

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Topics: Blog Posts, GABBCON, Industry Buzz, Programmatic, Programmatic TV, TV Industry

Consumers are Deflecting Ads like Jedi’s and here’s What We Should Do about It

Posted by Brittany Coriaty on Nov 10, 2015 2:40:02 PM

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Topics: Ad Avoidance, Ad Blocking, Ad Tech, Blog Posts, Data, eMarketer, eMarketer Attention! 2015, Industry Buzz, Jedi, Light Saber

There Was Quite the Disruption at the ANA Masters of Marketing 2015

Posted by Brittany Coriaty on Nov 3, 2015 4:30:21 AM

The world of consumer engagement, as we knew it, is over.

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Topics: ANA, Blog Posts, Disruption, Industry Buzz, Lyft, Marketing, Masters of Marketing, PepsiCo, Programmatic TV

When Programmatic Comes A-Knockin'

Posted by Brittany Coriaty on Jul 28, 2015 9:00:55 AM

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Topics: AudienceXpress, Blog Posts, Programmatic, Programmatic TV, Programmatic TV Buying

Beet.TV: "Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress"

Posted by Rebecca Rozakis on Dec 12, 2014 10:25:03 AM

Ashley Schwartz of Furious Minds caught up with Walt Horstman at the Television of Tomorrow conference earlier this week. Beet.TV has the interview. They discuss the recent announcement of the programmatic TV private marketplace that Cox Media and MAGNA GLOBAL have formed through AudienceXpress and what it means for TV ad buyers in 2015.

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Topics: Blog Posts, Industry Buzz, private exchange, Programmatic TV

Other Reasons To Sell Local Audiences

Posted by Rebecca Rozakis on Dec 11, 2014 10:00:23 AM

We’ve talked before about some of the reasons why aggregating inventory and layering in data to sell by audience instead of by unit can help local television. In our last post, we talked about the plight of unrated and lower rated networks. While low or nonexistent ratings can make a network unattractive to buyers, there are still a lot of people watching, people who represent potential customers to advertisers. Selling impressions allows lower rated networks to repackage their impressions in a new, more attractive, more easily sold form.

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Topics: Blog Posts, TV Audience Buying, TV Audience Targeting, TV Buyers, TV Buying

Cox Media, MAGNA GLOBAL and AudienceXpress to Launch First Private Programmatic TV Marketplace

Posted by Rebecca Rozakis on Dec 5, 2014 1:00:48 PM

ATLANTA, Dec. 5, 2014 /PRNewswire/ -- Cox Media, the advertising division of Cox Communications, and MAGNA GLOBAL, the media investment unit of IPG Mediabrands, today announced plans to establish the industry's first private programmatic TV marketplace leveraging the AudienceXpress platform.

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Topics: Press Releases, private exchange, Programmatic, Programmatic TV

WSJ CMO Today: "IPG’s Magna Global Partners With Cox Media, AudienceXpress for Programmatic TV Marketplace"

Posted by Rebecca Rozakis on Dec 5, 2014 10:56:52 AM

Mike Shields of The Wall Street Journal writes in CMO Today about the partnership of Cox Media and MAGNA GLOBAL to create the industry's first at-scale programmatic TV private marketplace through AudienceXpress.

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Topics: Blog Posts, Industry Buzz, private exchange, Programmatic TV, Wall Street Journal

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