TV in an Omnichannel World

Posted by Melanie on Feb 12, 2013 10:00:46 AM

When it comes to possible marketing channels, advertisers these days have more options than ever before. The old worlds of TV, direct response, print, and other traditional means of reaching audiences have been supplemented by the shiny new digital realm. Whether display advertising, social media, email, or mobile apps, new marketing channels are now deeply integrated into the sales funnel for most advertisers. With so many new channels to focus on, how much attention can a marketer spare for traditional TV?

Read More

Topics: Ad Spending, Audience Buying, Blog Posts, Media Buying, Media Planning, Omnichannel, TV advertising

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

Follow Me