Agencies Need to Ask the Tough Questions When Looking into Programmatic TV Platforms

Posted by Brittany Coriaty on May 18, 2016 9:00:04 AM
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Topics: Ad Tech, Advanced Data, advertising technology, automation, Blog Posts, Buzzwords, Industry Buzz, precision, Programmatic, Programmatic TV, Programmatic TV Buying, Speed, Efficiency, Flexibility, television, transparency

4 Reasons Why Programmatic TV is Shifting to High Gear

Posted by Brittany Coriaty on Jan 12, 2016 2:40:11 PM

Remember when internet was introduced early on?  Very few saw its potential, except for those who had a stake in the game.  In 1995, Clifford Stoll wrote in a Newsweek article, “The truth is, no online database will replace your daily newspaper, no CD-ROM can take the place of a competent teacher and no computer network will change the way government works.” For a proclaimed visionary, Stoll certainly got it wrong.

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Topics: Ad Inventory, Advanced Data, Blog Posts, Cross-Attribution, Data, Industry Buzz, Internet, Programmatic, Programmatic TV, Programmatic TV STandards, transparency, TV advertising

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