Convergent Audience Buys Projected to Supplant Conventional TV Buys

Posted by Melanie on Nov 7, 2013 10:30:07 AM

Joe Mandese's MediaPost Article on November 6 highlights findings from a new study by Jack Myers, in which he sees the conventional TV buy's slice of the more than $75 billion spent on video advertising being slightly diminished in the years to come. The entrance of programmatic TV buying and all the first- and third-party data that comes with audience buying and audience segmentation is sure to contribute to the growth of the TV audience buying segment.

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Topics: Audience Buying, AudienceXpress, First Party Data, Industry Buzz, MediaPost, Programmatic TV Buying, Smart TV Data, Third Party Data, TV Audience Buying, TV Audience Segmentation

Interpublic Strikes Deals Automating Buys With 5 Media Giants: Covers TV, Radio, Outdoor, Display, Video, Mobile

Posted by Melanie on Aug 21, 2013 10:30:55 AM

MediaPost's Joe Mandese mentioned AudienceXpress in an article yesterday, detailing IPG's latest endeavor into programmatic buying and what it means for media: Interpublic Strikes Deals Automating Buys With 5 Media Giants: Covers TV, Radio, Outdoor, Display, Video, Mobile

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Topics: Audience Buying, AudienceXpress, Blog Posts, Industry Buzz, Interpublic Group, IPG, Joe Mandese, MediaPost, Programmatic Buying, Programmatic TV

TV in an Omnichannel World

Posted by Melanie on Feb 12, 2013 10:00:46 AM

When it comes to possible marketing channels, advertisers these days have more options than ever before. The old worlds of TV, direct response, print, and other traditional means of reaching audiences have been supplemented by the shiny new digital realm. Whether display advertising, social media, email, or mobile apps, new marketing channels are now deeply integrated into the sales funnel for most advertisers. With so many new channels to focus on, how much attention can a marketer spare for traditional TV?

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Topics: Ad Spending, Audience Buying, Blog Posts, Media Buying, Media Planning, Omnichannel, TV advertising

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