Yesterday, at GABBCON New York, GABBCON Working Group announced best practice guidelines for cross-device audience-based buying and measurement. As part of the GABBCON Working Group, AudienceXpress collaborated with other industry leaders to create cohesive specifications for automated linear television planning and buying and cross-device measurement.
Topics: Audience Data, Blog Posts, cross-device, Data, GABBCON, Industry Buzz, Programmatic TV, Standard for Linear TV Audience Buying, TV ratings currency, data management platform, data-sets, DMP, Linear TV Audience Buying
A post in MediaWeek the other day extolled the benefits of programmatic media buying, but made sure to emphasize the importance of growing smarter, and not just larger when it comes to Big Data. Author Dominic Joseph, of online search retargeting firm Captify, argues that focusing on the more granular data—the kind that creates audiences rather than demographics—will ultimately lead to a more successful and more "mature" programmatic ad buy.