Introducing a Standard for Linear TV Audience Buying with Cross-Device Measurement

Posted by Brittany Coriaty on Mar 3, 2016 10:32:30 AM

Yesterday, at GABBCON New York, GABBCON Working Group announced best practice guidelines for cross-device audience-based buying and measurement.  As part of the GABBCON Working Group, AudienceXpress collaborated with other industry leaders to create cohesive specifications for automated linear television planning and buying and cross-device measurement.

Read More

Topics: Audience Data, Blog Posts, cross-device, Data, GABBCON, Industry Buzz, Programmatic TV, Standard for Linear TV Audience Buying, TV ratings currency, data management platform, data-sets, DMP, Linear TV Audience Buying

Programmatic Buying: From Big Data to Smart Data

Posted by Melanie on Feb 5, 2014 9:15:15 AM

A post in MediaWeek the other day extolled the benefits of programmatic media buying, but made sure to emphasize the importance of growing smarter, and not just larger when it comes to Big Data. Author Dominic Joseph, of online search retargeting firm Captify, argues that focusing on the more granular data—the kind that creates audiences rather than demographics—will ultimately lead to a more successful and more "mature" programmatic ad buy.

Read More

Topics: Audience Data, Audience Targeting, Big Data, Industry Buzz, Programmatic Media Buy, Programmatic TV Buying, Smart Data

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

Follow Me