When Programmatic Comes A-Knockin'

Posted by Brittany Coriaty on Jul 28, 2015 9:00:55 AM

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Topics: AudienceXpress, Blog Posts, Programmatic, Programmatic TV, Programmatic TV Buying

Multichannel News: How Big Will Programmatic TV Get? #NYCTVWK"

Posted by Rebecca Rozakis on Nov 13, 2014 2:36:49 PM

Multichannel News covered this morning's NYC Television Week panel, "Will Programmatic TV Automate the Future of Advertising?"

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Topics: AudienceXpress, Blog Posts, Industry Buzz, Programmatic TV, Programmatic TV Buying

Summer in the City

Posted by Rebecca Rozakis on Sep 2, 2014 9:00:23 AM

We took a cruise around the harbor for the annual AudienceXpress/Visible World summer outing last week. Perfect day!

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Topics: AudienceXpress, Blog Posts, Visible World

The Weather Channel Embraces Programmatic TV Buying

Posted by Melanie on Dec 2, 2013 12:55:24 PM

CableFAX interviewed the Weather Channel's VP of Programmatic, Jeremy Hlavacek, about the channel's new foray into programmatic TV buying. AudienceXpress also gets a mention, as one of the companies on the forefront of programmatic TV buying. When asked about the growth of programmatic, and how it relates to the Weather Channel's strategy, Hlavacek said:

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Topics: AudienceXpress, Industry Buzz, Programmatic TV Buying, TV Audience Buying, TV Audience Targeting

Convergent Audience Buys Projected to Supplant Conventional TV Buys

Posted by Melanie on Nov 7, 2013 10:30:07 AM

Joe Mandese's MediaPost Article on November 6 highlights findings from a new study by Jack Myers, in which he sees the conventional TV buy's slice of the more than $75 billion spent on video advertising being slightly diminished in the years to come. The entrance of programmatic TV buying and all the first- and third-party data that comes with audience buying and audience segmentation is sure to contribute to the growth of the TV audience buying segment.

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Topics: Audience Buying, AudienceXpress, First Party Data, Industry Buzz, MediaPost, Programmatic TV Buying, Smart TV Data, Third Party Data, TV Audience Buying, TV Audience Segmentation

Study Shows Most Advertisers & Publishers Employ Programmatic Ad Tech

Posted by Melanie on Nov 4, 2013 1:07:30 PM

AudienceXpress General Manager, Walt Horstman, contributed to an IAB/Winterberry Group study on programmatic buying. Articles in both MediaPost and AdAge today summarized the survey, outlining the growing popularity of programmatic ad buying across platforms.

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Topics: AdAge, AudienceXpress, IAB, Industry Buzz, International Advertising Bureau, MediaPost, Programmatic Advertising, Programmatic Media Buying, Programmatic TV

Small Agencies Can Score Big With Programmatic

Posted by Melanie on Oct 3, 2013 10:00:19 AM

With the rise of programmatic buying, some agencies are starting to worry. Jon Bond’s September 3rd Truth in Advertising column, “The Agency of the Future  is Here (Almost)” makes the case that media agencies are on the decline—that programmatic buying will eventually assume completely the role that agencies currently play for their clients. While the article takes on a more alarmist tone than is necessary, the concern is a real one for many media buyers.

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Topics: AudienceXpress, Blog Posts, Industry Buzz, Media Agency, National Television Buy, Programmatic TV, Programmatic TV Buying

Programmatic vs. RTB: The Real Story

Posted by Melanie on Sep 16, 2013 10:00:40 AM

Over the past month or two, there has been much talk in the news  about programmatic TV and audience buying, and AudienceXpress has been front and center, as one of its pioneers. But regardless of the buzz, people still get programmatic buying confused with RTB.

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Topics: AudienceXpress, Blog Posts, Programmatic TV, Programmatic TV Buying, RTB

AudienceXpress at the ERA D2C Convention

Posted by Melanie on Sep 12, 2013 10:00:55 AM

Join AudienceXpress at this year's ERA D2C show in Las Vegas! Stop by Booth 801 to find out what AudienceXpress and programmatic TV can do for you!

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Topics: AudienceXpress, Blog Posts, Direct Marketing, ERA, ERA D2C Show, Programmatic TV

Interpublic Strikes Deals Automating Buys With 5 Media Giants: Covers TV, Radio, Outdoor, Display, Video, Mobile

Posted by Melanie on Aug 21, 2013 10:30:55 AM

MediaPost's Joe Mandese mentioned AudienceXpress in an article yesterday, detailing IPG's latest endeavor into programmatic buying and what it means for media: Interpublic Strikes Deals Automating Buys With 5 Media Giants: Covers TV, Radio, Outdoor, Display, Video, Mobile

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Topics: Audience Buying, AudienceXpress, Blog Posts, Industry Buzz, Interpublic Group, IPG, Joe Mandese, MediaPost, Programmatic Buying, Programmatic TV

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