Multichannel News covered this morning's NYC Television Week panel, "Will Programmatic TV Automate the Future of Advertising?"
We took a cruise around the harbor for the annual AudienceXpress/Visible World summer outing last week. Perfect day!
CableFAX interviewed the Weather Channel's VP of Programmatic, Jeremy Hlavacek, about the channel's new foray into programmatic TV buying. AudienceXpress also gets a mention, as one of the companies on the forefront of programmatic TV buying. When asked about the growth of programmatic, and how it relates to the Weather Channel's strategy, Hlavacek said:
Joe Mandese's MediaPost Article on November 6 highlights findings from a new study by Jack Myers, in which he sees the conventional TV buy's slice of the more than $75 billion spent on video advertising being slightly diminished in the years to come. The entrance of programmatic TV buying and all the first- and third-party data that comes with audience buying and audience segmentation is sure to contribute to the growth of the TV audience buying segment.
AudienceXpress General Manager, Walt Horstman, contributed to an IAB/Winterberry Group study on programmatic buying. Articles in both MediaPost and AdAge today summarized the survey, outlining the growing popularity of programmatic ad buying across platforms.
With the rise of programmatic buying, some agencies are starting to worry. Jon Bond’s September 3rd Truth in Advertising column, “The Agency of the Future is Here (Almost)” makes the case that media agencies are on the decline—that programmatic buying will eventually assume completely the role that agencies currently play for their clients. While the article takes on a more alarmist tone than is necessary, the concern is a real one for many media buyers.
Over the past month or two, there has been much talk in the news about programmatic TV and audience buying, and AudienceXpress has been front and center, as one of its pioneers. But regardless of the buzz, people still get programmatic buying confused with RTB.
Join AudienceXpress at this year's ERA D2C show in Las Vegas! Stop by Booth 801 to find out what AudienceXpress and programmatic TV can do for you!
MediaPost's Joe Mandese mentioned AudienceXpress in an article yesterday, detailing IPG's latest endeavor into programmatic buying and what it means for media: Interpublic Strikes Deals Automating Buys With 5 Media Giants: Covers TV, Radio, Outdoor, Display, Video, Mobile