Walt Horstman Discusses Programmatic TV Buying at the TVOT Show

Posted by Melanie on Jan 28, 2014 11:30:45 AM

AudienceXpress General Manager, Walt Horstman, appeared on a panel at December's TV of Tomorrow (TVOT) show: "TV Advertising 2.0 is Here: Is the Industry Ready?" Walt discussed programmatic TV buying, Big Data, and TV audience buying on a panel with IPG/Magna's Matt Bayer, Adap.TV's Christophe Gillet, CIMM's Jane Clarke, Canoe's Chris Pizzurro, and Disney/ABC's Rick Mandler.

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Topics: Automated TV Buying, Big Data, Blog Posts, Industry Buzz, Programmatic TV Buying, TV Audience Buying, TV Audience Targeting, TVOT Show, Walt Horstman

In a Programmatic World, Real-Time isn't Fast Enough

Posted by Melanie on Jan 9, 2014 9:00:56 AM

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Topics: Automated TV Buying, Blog Posts, First Party Data, Programmatic TV Buying, Real-Time Marketing, Third Party Data, TV Audience Buying

Is Programmatic TV Buying the Future or the Now?

Posted by Melanie on Nov 14, 2013 9:00:02 AM

A recent MediaPost article, titled “Is Programmatic The Future Or The Now?”, posed an interesting question. Is programmatic ad buying really still a futuristic view of the way advertising will one day be bought? Or have we already reached the point of programmatic being our present?

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Topics: Automated TV Buying, Blog Posts, Future of TV, IAB, Industry Buzz, Programmatic Advertising, Programmatic TV Buying

General Manager Walt Horstman on Beet.TV

Posted by Melanie on May 24, 2013 10:15:52 AM

AudienceXpress General Manager Walt Horstman sat down with Beet.TV to discuss buying TV audiences with our fully automated platform. Through the web-based platform, AudienceXpress now optimizes media buying based on the audience targeted by a specific campaign. Audiences that have been successfully targeted through AudienceXpress delivered campaigns include groups such as young male videogamers, older homeowners with high income and net worth, and female active online shoppers.

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Topics: Automated TV Buying, Beet.TV, Blog Posts, Industry Buzz, Programmatic TV Buying, TV Buying, Walt Horstman

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