AudienceXpress General Manager, Walt Horstman, appeared on a panel at December's TV of Tomorrow (TVOT) show: "TV Advertising 2.0 is Here: Is the Industry Ready?" Walt discussed programmatic TV buying, Big Data, and TV audience buying on a panel with IPG/Magna's Matt Bayer, Adap.TV's Christophe Gillet, CIMM's Jane Clarke, Canoe's Chris Pizzurro, and Disney/ABC's Rick Mandler.
A recent MediaPost article, titled “Is Programmatic The Future Or The Now?”, posed an interesting question. Is programmatic ad buying really still a futuristic view of the way advertising will one day be bought? Or have we already reached the point of programmatic being our present?
AudienceXpress General Manager Walt Horstman sat down with Beet.TV to discuss buying TV audiences with our fully automated platform. Through the web-based platform, AudienceXpress now optimizes media buying based on the audience targeted by a specific campaign. Audiences that have been successfully targeted through AudienceXpress delivered campaigns include groups such as young male videogamers, older homeowners with high income and net worth, and female active online shoppers.