Succeeding as a Brand in Programmatic TV Buying

Posted by Melanie on Feb 27, 2014 11:09:27 AM

The Drum, this week, posted an article titled Unlocking the Success of Programmatic Tradingin which author Jessica Davies unpacks the state of programmatic media buying as it is today, and delves deeper into some of the issues brands advertisers must address in 2014 if they want to acheive the same success that DR advertisers have had in the programmatic space. Davies writes:

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Topics: Blog Posts, Brand Advertising, Industry Buzz, Programmatic TV, Programmatic TV Buying

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