Yesterday, at GABBCON New York, GABBCON Working Group announced best practice guidelines for cross-device audience-based buying and measurement. As part of the GABBCON Working Group, AudienceXpress collaborated with other industry leaders to create cohesive specifications for automated linear television planning and buying and cross-device measurement.
Topics: Audience Data, Blog Posts, cross-device, Data, GABBCON, Industry Buzz, Programmatic TV, Standard for Linear TV Audience Buying, TV ratings currency, data management platform, data-sets, DMP, Linear TV Audience Buying
Remember when internet was introduced early on? Very few saw its potential, except for those who had a stake in the game. In 1995, Clifford Stoll wrote in a Newsweek article, “The truth is, no online database will replace your daily newspaper, no CD-ROM can take the place of a competent teacher and no computer network will change the way government works.” For a proclaimed visionary, Stoll certainly got it wrong.