Introducing a Standard for Linear TV Audience Buying with Cross-Device Measurement

Posted by Brittany Coriaty on Mar 3, 2016 10:32:30 AM

Yesterday, at GABBCON New York, GABBCON Working Group announced best practice guidelines for cross-device audience-based buying and measurement.  As part of the GABBCON Working Group, AudienceXpress collaborated with other industry leaders to create cohesive specifications for automated linear television planning and buying and cross-device measurement.

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Topics: Audience Data, Blog Posts, cross-device, Data, GABBCON, Industry Buzz, Programmatic TV, Standard for Linear TV Audience Buying, TV ratings currency, data management platform, data-sets, DMP, Linear TV Audience Buying

4 Reasons Why Programmatic TV is Shifting to High Gear

Posted by Brittany Coriaty on Jan 12, 2016 2:40:11 PM

Remember when internet was introduced early on?  Very few saw its potential, except for those who had a stake in the game.  In 1995, Clifford Stoll wrote in a Newsweek article, “The truth is, no online database will replace your daily newspaper, no CD-ROM can take the place of a competent teacher and no computer network will change the way government works.” For a proclaimed visionary, Stoll certainly got it wrong.

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Topics: Ad Inventory, Advanced Data, Blog Posts, Cross-Attribution, Data, Industry Buzz, Internet, Programmatic, Programmatic TV, Programmatic TV STandards, transparency, TV advertising

Consumers are Deflecting Ads like Jedi’s and here’s What We Should Do about It

Posted by Brittany Coriaty on Nov 10, 2015 2:40:02 PM

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Topics: Ad Avoidance, Ad Blocking, Ad Tech, Blog Posts, Data, eMarketer, eMarketer Attention! 2015, Industry Buzz, Jedi, Light Saber

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