How Data is Redefining Political TV Ads

Posted by Melanie on Nov 20, 2013 10:04:01 AM

TV audience targeting has been making a splash in the political sphere. An article in AdAge yesterday detailed how TV subscriber data and voter data are being combined in order to target political TV ads to where they're most effective.

Read More

Topics: Data driven targeting, First Party Data, Industry Buzz, Third Party Data, TV Audience Targeting

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

Follow Me