TV Data for Improved Audience Buying: Nielsen Launches Local Buyer Reach

Posted by Melanie on Feb 10, 2014 1:25:49 PM

Nielsen today announced the launch of Local Buyer Reach, a new data-set for local TV, that will connect TV viewership data with both online and offline consumer transactions. This will allow TV stations to better understand the characteristics of their audience, and demonstrate that to advertisers.

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Topics: Big Data, Data Driven TV, Industry Buzz, Nielsen, Programmatic TV Buying, TV Audience Buying

Branding Goes Programmatic in 2014

Posted by Melanie on Jan 15, 2014 9:30:19 AM

Skip Brand, in yesterday's RTB Insider, interviewed Richard Frankel, president & co-founder of RocketFuel. Frankel's position on programmatic buying in 2014 is that brands are going to start to take more and more advantage of programmatic platforms. Brand writes,

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Topics: Data Driven TV, Industry Buzz, Programmatic Premium, Programmatic TV, Programmatic TV Buying

2013's Biggest News in Programmatic

Posted by Melanie on Dec 30, 2013 10:00:05 AM

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Topics: Blog Posts, Data Driven TV, Industry Buzz, Programmatic Media Buying, Programmatic TV Buying, TV Audience Buying

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