Nielsen today announced the launch of Local Buyer Reach, a new data-set for local TV, that will connect TV viewership data with both online and offline consumer transactions. This will allow TV stations to better understand the characteristics of their audience, and demonstrate that to advertisers.
Skip Brand, in yesterday's RTB Insider, interviewed Richard Frankel, president & co-founder of RocketFuel. Frankel's position on programmatic buying in 2014 is that brands are going to start to take more and more advantage of programmatic platforms. Brand writes,