Are You Using First-Party Data?

Posted by Melanie on Oct 31, 2013 10:00:15 AM

For marketers, it’s all about data. Big Data, Data Management Platforms, Third-Party Data; it’s all anyone is talking about. The key to effective advertising is using data effectively, and when most people think of data, they think of third-party data. But it’s important not to overlook the emergence of first-party data in the marketing scene.

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Topics: Big Data, Blog Posts, Data Management Platforms, DMP, First Party Data, Industry Buzz, Third Party Data, TV advertising

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