Can a Digital Model Benefit TV Buyers?

Posted by Melanie on Apr 1, 2013 10:00:05 AM

In his recent AdWeek article, “Can TV Buyers Adapt to a Digital Model?”, Mike Shields explains how new executives in traditional media like TV and magazines are (one step at a time) pushing to modify the customary ad buying processes.

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Topics: Blog Posts, Digital Model, Industry Buzz, Programmatic Buying, Programmatic TV, TV advertising, TV Buyers, TV Buying

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