Introducing a Standard for Linear TV Audience Buying with Cross-Device Measurement

Posted by Brittany Coriaty on Mar 3, 2016 10:32:30 AM

Yesterday, at GABBCON New York, GABBCON Working Group announced best practice guidelines for cross-device audience-based buying and measurement.  As part of the GABBCON Working Group, AudienceXpress collaborated with other industry leaders to create cohesive specifications for automated linear television planning and buying and cross-device measurement.

Read More

Topics: Audience Data, Blog Posts, cross-device, Data, GABBCON, Industry Buzz, Programmatic TV, Standard for Linear TV Audience Buying, TV ratings currency, data management platform, data-sets, DMP, Linear TV Audience Buying

Are You Using First-Party Data?

Posted by Melanie on Oct 31, 2013 10:00:15 AM

For marketers, it’s all about data. Big Data, Data Management Platforms, Third-Party Data; it’s all anyone is talking about. The key to effective advertising is using data effectively, and when most people think of data, they think of third-party data. But it’s important not to overlook the emergence of first-party data in the marketing scene.

Read More

Topics: Big Data, Blog Posts, Data Management Platforms, DMP, First Party Data, Industry Buzz, Third Party Data, TV advertising

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

Follow Me