Is Programmatic TV Buying the Future or the Now?

Posted by Melanie on Nov 14, 2013 9:00:02 AM

A recent MediaPost article, titled “Is Programmatic The Future Or The Now?”, posed an interesting question. Is programmatic ad buying really still a futuristic view of the way advertising will one day be bought? Or have we already reached the point of programmatic being our present?

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Topics: Automated TV Buying, Blog Posts, Future of TV, IAB, Industry Buzz, Programmatic Advertising, Programmatic TV Buying

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