Yesterday, at GABBCON New York, GABBCON Working Group announced best practice guidelines for cross-device audience-based buying and measurement. As part of the GABBCON Working Group, AudienceXpress collaborated with other industry leaders to create cohesive specifications for automated linear television planning and buying and cross-device measurement.
Topics: Audience Data, Blog Posts, cross-device, Data, GABBCON, Industry Buzz, Programmatic TV, Standard for Linear TV Audience Buying, TV ratings currency, data management platform, data-sets, DMP, Linear TV Audience Buying
AudienceXpress joined the GABBCON event at the beginning of the month – the first of its kind – and helped create a glossary of key terms about the evolving programmatic TV industry. The glossary was created in tandem with other industry thought leaders and is a valuable resource for an industry that still seems to create some confusion. Finally, a cohesive reference we can ALL rely on!