Interpublic Strikes Deals Automating Buys With 5 Media Giants: Covers TV, Radio, Outdoor, Display, Video, Mobile

Posted by Melanie on Aug 21, 2013 10:30:55 AM

MediaPost's Joe Mandese mentioned AudienceXpress in an article yesterday, detailing IPG's latest endeavor into programmatic buying and what it means for media: Interpublic Strikes Deals Automating Buys With 5 Media Giants: Covers TV, Radio, Outdoor, Display, Video, Mobile

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Topics: Audience Buying, AudienceXpress, Blog Posts, Industry Buzz, Interpublic Group, IPG, Joe Mandese, MediaPost, Programmatic Buying, Programmatic TV

AudienceXpress Parent Company, Visible World, Mentioned by the Wall Street Journal

Posted by Melanie on Aug 19, 2013 10:00:05 AM

Suzanne Vranica of the Wall Street Journal mentions AudienceXpress' parent company, Visible World, in an article on IPG and programmatic TV.

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Topics: AudienceXpress, Blog Posts, Industry Buzz, IPG, Programmatic Buying, Programmatic TV, Programmatic TV Buying, Visible World, Wall Street Journal, WSJ, Suzanne Vranica, Targeted TV

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