Making Big Data Work for TV

Posted by Melanie on May 17, 2013 10:00:58 AM

One of the sexiest terms in marketing over the last year has been “Big Data.” Marketers are told that crunching data is the solution to all of their woes, as the insights will help them fine tune their processes, precisely target their messages, and make every individual customer as happy as possible. Data that has never been accessible on this scale before—on consumer intentions, viewing patterns, and behavior—is suddenly available to be sifted and married together to drive some pretty revolutionary insights. Media is becoming a Big Data industry.

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Topics: Big Data, Blog Posts, Industry Buzz, Marketing Data, Programmatic Buying, Programmatic TV, TV Buying

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