Audience Buying Insider: "Programmatic Measurement: Confirming The Outsize Value Of TV" By Walt Horstman

Posted by Rebecca Rozakis on Dec 4, 2014 10:00:33 PM

Today, MediaPost's Audience Buying Insider features a piece by AudienceXpress president Walt Horstman about how much value can be unlocked when precise measurement is brought to bear on TV. One of the great advantages of programmatic technology is not only the better data it produces but the speed at which we can react to that data to increase the effectiveness of TV advertising.

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Topics: Blog Posts, Industry Buzz, measurement, Programmatic TV

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