Small Agencies Can Score Big With Programmatic

Posted by Melanie on Oct 3, 2013 10:00:19 AM

With the rise of programmatic buying, some agencies are starting to worry. Jon Bond’s September 3rd Truth in Advertising column, “The Agency of the Future  is Here (Almost)” makes the case that media agencies are on the decline—that programmatic buying will eventually assume completely the role that agencies currently play for their clients. While the article takes on a more alarmist tone than is necessary, the concern is a real one for many media buyers.

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Topics: AudienceXpress, Blog Posts, Industry Buzz, Media Agency, National Television Buy, Programmatic TV, Programmatic TV Buying

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