Media Planning Requires More Than Just Tools

Posted by Melanie on Oct 15, 2013 10:00:34 AM

An article in MediaPost, “Media Buying: As Easy As Pie?” compared the art of media buying to that of baking a pie. Anyone can follow instructions, whether it’s a recipe or interpreting the laundry list of data that’s now becoming available to media planners and buyers. But it takes more than obedience to get that recipe to turn out perfectly; it takes experience. The differences between the pies of a novice and master baker are easy to see, as are the differences between the results gained by blindly following whatever “Big Data” suggests is next, and those outcomes achieved by an experienced planner.

Read More

Topics: Blog Posts, Media Buyers, Media Buying, Programmatic, Programmatic TV Buying, Seasonality

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

Follow Me