And the Programmatic Agency of the Year is…

Posted by Brittany Coriaty on Dec 14, 2015 2:11:16 PM

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Topics: Agency of the Year, AOY, Blog Posts, Industry Buzz, MediaPost, Programmatic, Programmatic Agency of the Year, Programmatic TV, U.S. International Media

Convergent Audience Buys Projected to Supplant Conventional TV Buys

Posted by Melanie on Nov 7, 2013 10:30:07 AM

Joe Mandese's MediaPost Article on November 6 highlights findings from a new study by Jack Myers, in which he sees the conventional TV buy's slice of the more than $75 billion spent on video advertising being slightly diminished in the years to come. The entrance of programmatic TV buying and all the first- and third-party data that comes with audience buying and audience segmentation is sure to contribute to the growth of the TV audience buying segment.

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Topics: Audience Buying, AudienceXpress, First Party Data, Industry Buzz, MediaPost, Programmatic TV Buying, Smart TV Data, Third Party Data, TV Audience Buying, TV Audience Segmentation

Study Shows Most Advertisers & Publishers Employ Programmatic Ad Tech

Posted by Melanie on Nov 4, 2013 1:07:30 PM

AudienceXpress General Manager, Walt Horstman, contributed to an IAB/Winterberry Group study on programmatic buying. Articles in both MediaPost and AdAge today summarized the survey, outlining the growing popularity of programmatic ad buying across platforms.

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Topics: AdAge, AudienceXpress, IAB, Industry Buzz, International Advertising Bureau, MediaPost, Programmatic Advertising, Programmatic Media Buying, Programmatic TV

Interpublic Strikes Deals Automating Buys With 5 Media Giants: Covers TV, Radio, Outdoor, Display, Video, Mobile

Posted by Melanie on Aug 21, 2013 10:30:55 AM

MediaPost's Joe Mandese mentioned AudienceXpress in an article yesterday, detailing IPG's latest endeavor into programmatic buying and what it means for media: Interpublic Strikes Deals Automating Buys With 5 Media Giants: Covers TV, Radio, Outdoor, Display, Video, Mobile

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Topics: Audience Buying, AudienceXpress, Blog Posts, Industry Buzz, Interpublic Group, IPG, Joe Mandese, MediaPost, Programmatic Buying, Programmatic TV

People are Talking About Us

Posted by Melanie on Aug 8, 2013 10:13:31 AM

Walt Horstman, General Manager of AudienceXpress, sat down with MediaPost's Joe Mandese for this feature on AudienceXpress, programmatic TV buying, and the future of television on Madison Avenue.

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Topics: AudienceXpress, Blog Posts, Industry Buzz, Joe Mandese, MediaPost, Programmatic Media Buying, Programmatic TV

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