Joe Mandese's MediaPost Article on November 6 highlights findings from a new study by Jack Myers, in which he sees the conventional TV buy's slice of the more than $75 billion spent on video advertising being slightly diminished in the years to come. The entrance of programmatic TV buying and all the first- and third-party data that comes with audience buying and audience segmentation is sure to contribute to the growth of the TV audience buying segment.
AudienceXpress General Manager, Walt Horstman, contributed to an IAB/Winterberry Group study on programmatic buying. Articles in both MediaPost and AdAge today summarized the survey, outlining the growing popularity of programmatic ad buying across platforms.
MediaPost's Joe Mandese mentioned AudienceXpress in an article yesterday, detailing IPG's latest endeavor into programmatic buying and what it means for media: Interpublic Strikes Deals Automating Buys With 5 Media Giants: Covers TV, Radio, Outdoor, Display, Video, Mobile
Walt Horstman, General Manager of AudienceXpress, sat down with MediaPost's Joe Mandese for this feature on AudienceXpress, programmatic TV buying, and the future of television on Madison Avenue.