Where are Millennials on TV?

Posted by Melanie on Dec 3, 2013 9:00:35 AM

Marketers and advertisers often speak of the elusive “Millennial Generation,” and they’re made out to be the holy grail of target demographics. If you get the Millennials, you get the whole world; but who, exactly, are the Millennials?

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Topics: Ad Targeting, Blog Posts, Industry Buzz, Millennial generation, Programmatic TV Buying, TV Ad Targeting, TV Audience Targeting

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