TV Data for Improved Audience Buying: Nielsen Launches Local Buyer Reach

Posted by Melanie on Feb 10, 2014 1:25:49 PM

Nielsen today announced the launch of Local Buyer Reach, a new data-set for local TV, that will connect TV viewership data with both online and offline consumer transactions. This will allow TV stations to better understand the characteristics of their audience, and demonstrate that to advertisers.

Read More

Topics: Big Data, Data Driven TV, Industry Buzz, Nielsen, Programmatic TV Buying, TV Audience Buying

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

Follow Me