Cox Media, MAGNA GLOBAL and AudienceXpress to Launch First Private Programmatic TV Marketplace

Posted by Rebecca Rozakis on Dec 5, 2014 1:00:48 PM

ATLANTA, Dec. 5, 2014 /PRNewswire/ -- Cox Media, the advertising division of Cox Communications, and MAGNA GLOBAL, the media investment unit of IPG Mediabrands, today announced plans to establish the industry's first private programmatic TV marketplace leveraging the AudienceXpress platform.

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Topics: Press Releases, private exchange, Programmatic, Programmatic TV

AudienceXpress Names TubeMogul Its First Buy-Side Partner for Programmatic Buying of TV Ads

Posted by Rebecca Rozakis on Aug 12, 2014 12:30:34 PM

For the first time, media buyers can purchase TV and digital video ads side-by-side.

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Topics: Press Releases

AudienceXpress and Neustar Announce Data Partnership

Posted by Melanie on Mar 14, 2014 10:02:02 AM

AudienceXpress and Neustar Announce Data Partnership

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Topics: Press Releases

AudienceXpress Announces Comprehensive Advanced Audience Data Agreement with Nielsen

Posted by Melanie on Mar 14, 2014 10:00:15 AM

AudienceXpress Announces Comprehensive Advanced Audience Data Agreement with Nielsen

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Topics: Press Releases

Join AudienceXpress at the TV of Tomorrow Show

Posted by Melanie on Nov 25, 2013 11:17:03 AM

AudienceXpress General Manager Walt Horstman will be on a panel to discuss "TV Advertising 2.0" at this year's TV of Tomorrow Show in NYC. Join Walt at 1:20pm on Wednesday, December 11 for this panel on the exciting future of TV advertising.

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Topics: Press Releases

Programmatic TV Buying is Coming

Posted by Melanie on Nov 13, 2013 12:17:13 PM

Coady Diemar Partners this week released "Media Maven: Programmatic Buying Coming to TV," in which the  recent efforts by IPG and other trading desks are surveyed for a report on the programmatic ad buying industry. AudienceXpress and its parent company, Visible World, are mentioned among the tech leaders in the programmatic TV buying space.

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Topics: Press Releases

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