Ashley Schwartz of Furious Minds caught up with Walt Horstman at the Television of Tomorrow conference earlier this week. Beet.TV has the interview. They discuss the recent announcement of the programmatic TV private marketplace that Cox Media and MAGNA GLOBAL have formed through AudienceXpress and what it means for TV ad buyers in 2015.
ATLANTA, Dec. 5, 2014 /PRNewswire/ -- Cox Media, the advertising division of Cox Communications, and MAGNA GLOBAL, the media investment unit of IPG Mediabrands, today announced plans to establish the industry's first private programmatic TV marketplace leveraging the AudienceXpress platform.
Mike Shields of The Wall Street Journal writes in CMO Today about the partnership of Cox Media and MAGNA GLOBAL to create the industry's first at-scale programmatic TV private marketplace through AudienceXpress.