Beet.TV: "Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress"

Posted by Rebecca Rozakis on Dec 12, 2014 10:25:03 AM

Ashley Schwartz of Furious Minds caught up with Walt Horstman at the Television of Tomorrow conference earlier this week. Beet.TV has the interview. They discuss the recent announcement of the programmatic TV private marketplace that Cox Media and MAGNA GLOBAL have formed through AudienceXpress and what it means for TV ad buyers in 2015.

Read More

Topics: Blog Posts, Industry Buzz, private exchange, Programmatic TV

Cox Media, MAGNA GLOBAL and AudienceXpress to Launch First Private Programmatic TV Marketplace

Posted by Rebecca Rozakis on Dec 5, 2014 1:00:48 PM

ATLANTA, Dec. 5, 2014 /PRNewswire/ -- Cox Media, the advertising division of Cox Communications, and MAGNA GLOBAL, the media investment unit of IPG Mediabrands, today announced plans to establish the industry's first private programmatic TV marketplace leveraging the AudienceXpress platform.

Read More

Topics: Press Releases, private exchange, Programmatic, Programmatic TV

WSJ CMO Today: "IPG’s Magna Global Partners With Cox Media, AudienceXpress for Programmatic TV Marketplace"

Posted by Rebecca Rozakis on Dec 5, 2014 10:56:52 AM

Mike Shields of The Wall Street Journal writes in CMO Today about the partnership of Cox Media and MAGNA GLOBAL to create the industry's first at-scale programmatic TV private marketplace through AudienceXpress.

Read More

Topics: Blog Posts, Industry Buzz, private exchange, Programmatic TV, Wall Street Journal

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

Follow Me