How Targeted is Too Targeted on Television?

Posted by Brittany Coriaty on Sep 22, 2016 7:00:31 AM

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Topics: Blog Posts, commercial, Industry Buzz, Programmatic, programmatic television, Programmatic TV, reach, targeted advertising, targeted television advertising, targeted tv advertising

Debunking the Rumor that Transparency is lacking in Programmatic TV

Posted by Brittany Coriaty on Jul 28, 2016 11:03:07 AM
Guest Blogger: Chris Harris, Director of Sales at AudienceXpress

At a recent industry conference, a question was raised by the moderator to panelists asking if the lack of transparency in Programmatic TV is why agencies and brands are hesitant to jump into the programmatic TV space. It was an interesting question and many programmatic TV professionals in the room were anxious to hear if the moderator was mistakenly lumping programmatic TV into the $7.2 billion transparency issue that digital programmatic faces.

Consistent articles in the trades describe transparency as becoming a bigger issue for agencies and advertisers in digital. Unfortunately, programmatic TV has been lumped into this transparency bucket because of the word “programmatic.” Thankfully, with today’s technology, programmatic TV doesn’t face those same issues that digital programmatic faces. In fact, it is the complete opposite.

With Programmatic TV, agencies and advertisers have more transparency than ever (and if they don’t, they should be requesting it). TV buyers have the ability to view verified impression delivery on a daily basis for each individual campaign, removing any concerns about where impressions are falling. In addition, impression reporting by DMA eliminates the fear that there is a lack of national distribution.

A panelist at the conference quickly refuted the moderator’s question, by summing up that, “Programmatic TV is absolutely transparent because if an impression is ordered on ESPN Primetime (via network or local feed), it aired on ESPN. The reporting is not fueled by a bot”.

Programmatic TV is a one-to-many targeted medium, not a one-to-bot medium.  With features such as next-day reporting, you are able to verify impressions to help inform future decisions.  If that doesn’t sound highly transparent, then what does?

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Topics: Blog Posts, Industry Buzz, Programmatic, programmatic digital, Programmatic TV, transparency

Agencies Need to Ask the Tough Questions When Looking into Programmatic TV Platforms

Posted by Brittany Coriaty on May 18, 2016 9:00:04 AM
Photo via Shutterstock
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Topics: Ad Tech, Advanced Data, advertising technology, automation, Blog Posts, Buzzwords, Industry Buzz, precision, Programmatic, Programmatic TV, Programmatic TV Buying, Speed, Efficiency, Flexibility, television, transparency

4 Reasons Why Programmatic TV is Shifting to High Gear

Posted by Brittany Coriaty on Jan 12, 2016 2:40:11 PM

Remember when internet was introduced early on?  Very few saw its potential, except for those who had a stake in the game.  In 1995, Clifford Stoll wrote in a Newsweek article, “The truth is, no online database will replace your daily newspaper, no CD-ROM can take the place of a competent teacher and no computer network will change the way government works.” For a proclaimed visionary, Stoll certainly got it wrong.

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Topics: Ad Inventory, Advanced Data, Blog Posts, Cross-Attribution, Data, Industry Buzz, Internet, Programmatic, Programmatic TV, Programmatic TV STandards, transparency, TV advertising

And the Programmatic Agency of the Year is…

Posted by Brittany Coriaty on Dec 14, 2015 2:11:16 PM

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Topics: Agency of the Year, AOY, Blog Posts, Industry Buzz, MediaPost, Programmatic, Programmatic Agency of the Year, Programmatic TV, U.S. International Media

A Simple Matrix to Compare Traditional & Programmatic Ad Buying

Posted by Brittany Coriaty on Dec 4, 2015 1:18:59 PM

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Topics: Blog Posts, Cable TV, Digital, Industry Buzz, Linear TV, Programmatic, Programmatic Ad Buying, Programmatic Media Buying, Programmatic TV, Traditional Ad Buying, Traditional Media Buying

Let's Stop the Madness of Commercial Stuffing

Posted by Brittany Coriaty on Nov 19, 2015 5:30:42 AM
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Topics: Blog Posts, Commercial Packing, Commercial Stuffing, Industry Buzz, Programmatic, Programmatic TV, Programmatic TV Buying, TV inventory

The Go-To Programmatic TV Glossary

Posted by Brittany Coriaty on Nov 16, 2015 8:30:34 AM

AudienceXpress joined the GABBCON event at the beginning of the month – the first of its kind – and helped create a glossary of key terms about the evolving programmatic TV industry.  The glossary was created in tandem with other industry thought leaders and is a valuable resource for an industry that still seems to create some confusion.  Finally, a cohesive reference we can ALL rely on!

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Topics: Blog Posts, GABBCON, Industry Buzz, Programmatic, Programmatic TV, TV Industry

When Programmatic Comes A-Knockin'

Posted by Brittany Coriaty on Jul 28, 2015 9:00:55 AM

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Topics: AudienceXpress, Blog Posts, Programmatic, Programmatic TV, Programmatic TV Buying

Cox Media, MAGNA GLOBAL and AudienceXpress to Launch First Private Programmatic TV Marketplace

Posted by Rebecca Rozakis on Dec 5, 2014 1:00:48 PM

ATLANTA, Dec. 5, 2014 /PRNewswire/ -- Cox Media, the advertising division of Cox Communications, and MAGNA GLOBAL, the media investment unit of IPG Mediabrands, today announced plans to establish the industry's first private programmatic TV marketplace leveraging the AudienceXpress platform.

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Topics: Press Releases, private exchange, Programmatic, Programmatic TV

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