A recent MediaPost article, titled “Is Programmatic The Future Or The Now?”, posed an interesting question. Is programmatic ad buying really still a futuristic view of the way advertising will one day be bought? Or have we already reached the point of programmatic being our present?
AudienceXpress General Manager, Walt Horstman, contributed to an IAB/Winterberry Group study on programmatic buying. Articles in both MediaPost and AdAge today summarized the survey, outlining the growing popularity of programmatic ad buying across platforms.