Is Programmatic TV Buying the Future or the Now?

Posted by Melanie on Nov 14, 2013 9:00:02 AM

A recent MediaPost article, titled “Is Programmatic The Future Or The Now?”, posed an interesting question. Is programmatic ad buying really still a futuristic view of the way advertising will one day be bought? Or have we already reached the point of programmatic being our present?

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Topics: Automated TV Buying, Blog Posts, Future of TV, IAB, Industry Buzz, Programmatic Advertising, Programmatic TV Buying

Study Shows Most Advertisers & Publishers Employ Programmatic Ad Tech

Posted by Melanie on Nov 4, 2013 1:07:30 PM

AudienceXpress General Manager, Walt Horstman, contributed to an IAB/Winterberry Group study on programmatic buying. Articles in both MediaPost and AdAge today summarized the survey, outlining the growing popularity of programmatic ad buying across platforms.

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Topics: AdAge, AudienceXpress, IAB, Industry Buzz, International Advertising Bureau, MediaPost, Programmatic Advertising, Programmatic Media Buying, Programmatic TV

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