Interpublic Strikes Deals Automating Buys With 5 Media Giants: Covers TV, Radio, Outdoor, Display, Video, Mobile

Posted by Melanie on Aug 21, 2013 10:30:55 AM

MediaPost's Joe Mandese mentioned AudienceXpress in an article yesterday, detailing IPG's latest endeavor into programmatic buying and what it means for media: Interpublic Strikes Deals Automating Buys With 5 Media Giants: Covers TV, Radio, Outdoor, Display, Video, Mobile

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Topics: Audience Buying, AudienceXpress, Blog Posts, Industry Buzz, Interpublic Group, IPG, Joe Mandese, MediaPost, Programmatic Buying, Programmatic TV

AudienceXpress Parent Company, Visible World, Mentioned by the Wall Street Journal

Posted by Melanie on Aug 19, 2013 10:00:05 AM

Suzanne Vranica of the Wall Street Journal mentions AudienceXpress' parent company, Visible World, in an article on IPG and programmatic TV.

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Topics: AudienceXpress, Blog Posts, Industry Buzz, IPG, Programmatic Buying, Programmatic TV, Programmatic TV Buying, Visible World, Wall Street Journal, WSJ, Suzanne Vranica, Targeted TV

Timing is Everything

Posted by Rebecca Rozakis on Jul 11, 2013 9:00:24 AM

Picture this: your boss calls you up and asks for a status report on your hottest project. Do you say you’ll get back with an update in a few weeks? Of course not. So why is it that we’re all willing to wait weeks or longer for a status report on the effectiveness of our TV ad campaigns?

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Topics: Blog Posts, Programmatic Buying

Defining "Programmatic"

Posted by Rebecca Rozakis on Jun 12, 2013 8:00:52 AM

In an AdExchanger article, John Ramey wrestles with some of the terminology that’s sprung up to describe the automated buying and selling of ad inventory. He notes that there’s been a lot of confusion lately between RTB and programmatic, for some good historical reasons. He says,

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Topics: Blog Posts, Programmatic Buying, Programmatic TV Buying

Making Big Data Work for TV

Posted by Melanie on May 17, 2013 10:00:58 AM

One of the sexiest terms in marketing over the last year has been “Big Data.” Marketers are told that crunching data is the solution to all of their woes, as the insights will help them fine tune their processes, precisely target their messages, and make every individual customer as happy as possible. Data that has never been accessible on this scale before—on consumer intentions, viewing patterns, and behavior—is suddenly available to be sifted and married together to drive some pretty revolutionary insights. Media is becoming a Big Data industry.

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Topics: Big Data, Blog Posts, Industry Buzz, Marketing Data, Programmatic Buying, Programmatic TV, TV Buying

Can a Digital Model Benefit TV Buyers?

Posted by Melanie on Apr 1, 2013 10:00:05 AM

In his recent AdWeek article, “Can TV Buyers Adapt to a Digital Model?”, Mike Shields explains how new executives in traditional media like TV and magazines are (one step at a time) pushing to modify the customary ad buying processes.

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Topics: Blog Posts, Digital Model, Industry Buzz, Programmatic Buying, Programmatic TV, TV advertising, TV Buyers, TV Buying

Traditional Media Shifting Towards Programmatic Buying

Posted by Melanie on Feb 6, 2013 11:10:03 AM

From adnews.com.au

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Topics: Industry Buzz, Media Buying, Programmatic Buying

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