A Simple Matrix to Compare Traditional & Programmatic Ad Buying

Posted by Brittany Coriaty on Dec 4, 2015 1:18:59 PM

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Topics: Blog Posts, Cable TV, Digital, Industry Buzz, Linear TV, Programmatic, Programmatic Ad Buying, Programmatic Media Buying, Programmatic TV, Traditional Ad Buying, Traditional Media Buying

2013's Biggest News in Programmatic

Posted by Melanie on Dec 30, 2013 10:00:05 AM

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Topics: Blog Posts, Data Driven TV, Industry Buzz, Programmatic Media Buying, Programmatic TV Buying, TV Audience Buying

Study Shows Most Advertisers & Publishers Employ Programmatic Ad Tech

Posted by Melanie on Nov 4, 2013 1:07:30 PM

AudienceXpress General Manager, Walt Horstman, contributed to an IAB/Winterberry Group study on programmatic buying. Articles in both MediaPost and AdAge today summarized the survey, outlining the growing popularity of programmatic ad buying across platforms.

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Topics: AdAge, AudienceXpress, IAB, Industry Buzz, International Advertising Bureau, MediaPost, Programmatic Advertising, Programmatic Media Buying, Programmatic TV

People are Talking About Us

Posted by Melanie on Aug 8, 2013 10:13:31 AM

Walt Horstman, General Manager of AudienceXpress, sat down with MediaPost's Joe Mandese for this feature on AudienceXpress, programmatic TV buying, and the future of television on Madison Avenue.

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Topics: AudienceXpress, Blog Posts, Industry Buzz, Joe Mandese, MediaPost, Programmatic Media Buying, Programmatic TV

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