Branding Goes Programmatic in 2014

Posted by Melanie on Jan 15, 2014 9:30:19 AM

Skip Brand, in yesterday's RTB Insider, interviewed Richard Frankel, president & co-founder of RocketFuel. Frankel's position on programmatic buying in 2014 is that brands are going to start to take more and more advantage of programmatic platforms. Brand writes,

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Topics: Data Driven TV, Industry Buzz, Programmatic Premium, Programmatic TV, Programmatic TV Buying

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