Overcoming the Bias of Traditional Television Selling

Posted by Brittany Coriaty on Jun 22, 2016 9:15:20 AM
Guest Blogger: Brendan Clancy, Account Executive at AudienceXpress
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Topics: Blog Posts, Industry Buzz, Programmatic TV, Programmatic TV Buying, television buying, television selling, true programmatic tv

Agencies Need to Ask the Tough Questions When Looking into Programmatic TV Platforms

Posted by Brittany Coriaty on May 18, 2016 9:00:04 AM
Photo via Shutterstock
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Topics: Ad Tech, Advanced Data, advertising technology, automation, Blog Posts, Buzzwords, Industry Buzz, precision, Programmatic, Programmatic TV, Programmatic TV Buying, Speed, Efficiency, Flexibility, television, transparency

Let's Stop the Madness of Commercial Stuffing

Posted by Brittany Coriaty on Nov 19, 2015 5:30:42 AM
Via freewallpaperpage.com
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Topics: Blog Posts, Commercial Packing, Commercial Stuffing, Industry Buzz, Programmatic, Programmatic TV, Programmatic TV Buying, TV inventory

When Programmatic Comes A-Knockin'

Posted by Brittany Coriaty on Jul 28, 2015 9:00:55 AM

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Topics: AudienceXpress, Blog Posts, Programmatic, Programmatic TV, Programmatic TV Buying

Multichannel News: How Big Will Programmatic TV Get? #NYCTVWK"

Posted by Rebecca Rozakis on Nov 13, 2014 2:36:49 PM

Multichannel News covered this morning's NYC Television Week panel, "Will Programmatic TV Automate the Future of Advertising?"

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Topics: AudienceXpress, Blog Posts, Industry Buzz, Programmatic TV, Programmatic TV Buying

Succeeding as a Brand in Programmatic TV Buying

Posted by Melanie on Feb 27, 2014 11:09:27 AM

The Drum, this week, posted an article titled Unlocking the Success of Programmatic Tradingin which author Jessica Davies unpacks the state of programmatic media buying as it is today, and delves deeper into some of the issues brands advertisers must address in 2014 if they want to acheive the same success that DR advertisers have had in the programmatic space. Davies writes:

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Topics: Blog Posts, Brand Advertising, Industry Buzz, Programmatic TV, Programmatic TV Buying

TV Data for Improved Audience Buying: Nielsen Launches Local Buyer Reach

Posted by Melanie on Feb 10, 2014 1:25:49 PM

Nielsen today announced the launch of Local Buyer Reach, a new data-set for local TV, that will connect TV viewership data with both online and offline consumer transactions. This will allow TV stations to better understand the characteristics of their audience, and demonstrate that to advertisers.

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Topics: Big Data, Data Driven TV, Industry Buzz, Nielsen, Programmatic TV Buying, TV Audience Buying

Programmatic Buying: From Big Data to Smart Data

Posted by Melanie on Feb 5, 2014 9:15:15 AM

A post in MediaWeek the other day extolled the benefits of programmatic media buying, but made sure to emphasize the importance of growing smarter, and not just larger when it comes to Big Data. Author Dominic Joseph, of online search retargeting firm Captify, argues that focusing on the more granular data—the kind that creates audiences rather than demographics—will ultimately lead to a more successful and more "mature" programmatic ad buy.

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Topics: Audience Data, Audience Targeting, Big Data, Industry Buzz, Programmatic Media Buy, Programmatic TV Buying, Smart Data

Walt Horstman Discusses Programmatic TV Buying at the TVOT Show

Posted by Melanie on Jan 28, 2014 11:30:45 AM

AudienceXpress General Manager, Walt Horstman, appeared on a panel at December's TV of Tomorrow (TVOT) show: "TV Advertising 2.0 is Here: Is the Industry Ready?" Walt discussed programmatic TV buying, Big Data, and TV audience buying on a panel with IPG/Magna's Matt Bayer, Adap.TV's Christophe Gillet, CIMM's Jane Clarke, Canoe's Chris Pizzurro, and Disney/ABC's Rick Mandler.

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Topics: Automated TV Buying, Big Data, Blog Posts, Industry Buzz, Programmatic TV Buying, TV Audience Buying, TV Audience Targeting, TVOT Show, Walt Horstman

The Super Bowl Goes Programmatic

Posted by Melanie on Jan 28, 2014 9:30:15 AM

This Sunday is Super Bowl Sunday in New York, and Kirk McDonald’s article in AdWeek last week projected into Super Bowl Sunday 2020, when the author’s beloved New York Jets will once again reclaim the Super Bowl glory that was theirs in 1968, and all Super Bowl ads will be programmatic.

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Topics: Blog Posts, Industry Buzz, Programmatic Ad Buying, Programmatic TV Buying, Super Bowl Sunday, TV Audience Buying, TV Audience Targeting

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