Programmatic vs. RTB: The Real Story

Posted by Melanie on Sep 16, 2013 10:00:40 AM

Over the past month or two, there has been much talk in the news  about programmatic TV and audience buying, and AudienceXpress has been front and center, as one of its pioneers. But regardless of the buzz, people still get programmatic buying confused with RTB.

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Topics: AudienceXpress, Blog Posts, Programmatic TV, Programmatic TV Buying, RTB

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