The Super Bowl Goes Programmatic

Posted by Melanie on Jan 28, 2014 9:30:15 AM

This Sunday is Super Bowl Sunday in New York, and Kirk McDonald’s article in AdWeek last week projected into Super Bowl Sunday 2020, when the author’s beloved New York Jets will once again reclaim the Super Bowl glory that was theirs in 1968, and all Super Bowl ads will be programmatic.

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Topics: Blog Posts, Industry Buzz, Programmatic Ad Buying, Programmatic TV Buying, Super Bowl Sunday, TV Audience Buying, TV Audience Targeting

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