In a Programmatic World, Real-Time isn't Fast Enough

Posted by Melanie on Jan 9, 2014 9:00:56 AM

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Topics: Automated TV Buying, Blog Posts, First Party Data, Programmatic TV Buying, Real-Time Marketing, Third Party Data, TV Audience Buying

How Data is Redefining Political TV Ads

Posted by Melanie on Nov 20, 2013 10:04:01 AM

TV audience targeting has been making a splash in the political sphere. An article in AdAge yesterday detailed how TV subscriber data and voter data are being combined in order to target political TV ads to where they're most effective.

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Topics: Data driven targeting, First Party Data, Industry Buzz, Third Party Data, TV Audience Targeting

Convergent Audience Buys Projected to Supplant Conventional TV Buys

Posted by Melanie on Nov 7, 2013 10:30:07 AM

Joe Mandese's MediaPost Article on November 6 highlights findings from a new study by Jack Myers, in which he sees the conventional TV buy's slice of the more than $75 billion spent on video advertising being slightly diminished in the years to come. The entrance of programmatic TV buying and all the first- and third-party data that comes with audience buying and audience segmentation is sure to contribute to the growth of the TV audience buying segment.

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Topics: Audience Buying, AudienceXpress, First Party Data, Industry Buzz, MediaPost, Programmatic TV Buying, Smart TV Data, Third Party Data, TV Audience Buying, TV Audience Segmentation

Are You Using First-Party Data?

Posted by Melanie on Oct 31, 2013 10:00:15 AM

For marketers, it’s all about data. Big Data, Data Management Platforms, Third-Party Data; it’s all anyone is talking about. The key to effective advertising is using data effectively, and when most people think of data, they think of third-party data. But it’s important not to overlook the emergence of first-party data in the marketing scene.

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Topics: Big Data, Blog Posts, Data Management Platforms, DMP, First Party Data, Industry Buzz, Third Party Data, TV advertising

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