4 Reasons Why Programmatic TV is Shifting to High Gear

Posted by Brittany Coriaty on Jan 12, 2016 2:40:11 PM

Remember when internet was introduced early on?  Very few saw its potential, except for those who had a stake in the game.  In 1995, Clifford Stoll wrote in a Newsweek article, “The truth is, no online database will replace your daily newspaper, no CD-ROM can take the place of a competent teacher and no computer network will change the way government works.” For a proclaimed visionary, Stoll certainly got it wrong.

Read More

Topics: Ad Inventory, Advanced Data, Blog Posts, Cross-Attribution, Data, Industry Buzz, Internet, Programmatic, Programmatic TV, Programmatic TV STandards, transparency, TV advertising

Local TV Measurement: A Primer

Posted by Rebecca Rozakis on Nov 19, 2014 9:00:07 AM

Since 1950, Nielsen has been measuring TV audiences. Today, even people outside the TV world are at least vaguely familiar with the concept of ratings, and TV buyers and planners live and breathe Nielsen data. But while the national ratings may be well understood, TV measurement is changing fast. And the national numbers can’t tell the whole story. To take full advantage of the TV inventory available today, it’s worth brushing up on local measurements and how they’re changing.

Read More

Topics: Blog Posts, TV advertising, TV Audience Buying, TV Audience Targeting, TV Buyers, TV Buying

Are You Using First-Party Data?

Posted by Melanie on Oct 31, 2013 10:00:15 AM

For marketers, it’s all about data. Big Data, Data Management Platforms, Third-Party Data; it’s all anyone is talking about. The key to effective advertising is using data effectively, and when most people think of data, they think of third-party data. But it’s important not to overlook the emergence of first-party data in the marketing scene.

Read More

Topics: Big Data, Blog Posts, Data Management Platforms, DMP, First Party Data, Industry Buzz, Third Party Data, TV advertising

Can a Digital Model Benefit TV Buyers?

Posted by Melanie on Apr 1, 2013 10:00:05 AM

In his recent AdWeek article, “Can TV Buyers Adapt to a Digital Model?”, Mike Shields explains how new executives in traditional media like TV and magazines are (one step at a time) pushing to modify the customary ad buying processes.

Read More

Topics: Blog Posts, Digital Model, Industry Buzz, Programmatic Buying, Programmatic TV, TV advertising, TV Buyers, TV Buying

TV in an Omnichannel World

Posted by Melanie on Feb 12, 2013 10:00:46 AM

When it comes to possible marketing channels, advertisers these days have more options than ever before. The old worlds of TV, direct response, print, and other traditional means of reaching audiences have been supplemented by the shiny new digital realm. Whether display advertising, social media, email, or mobile apps, new marketing channels are now deeply integrated into the sales funnel for most advertisers. With so many new channels to focus on, how much attention can a marketer spare for traditional TV?

Read More

Topics: Ad Spending, Audience Buying, Blog Posts, Media Buying, Media Planning, Omnichannel, TV advertising

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

Follow Me