Convergent Audience Buys Projected to Supplant Conventional TV Buys

Posted by Melanie on Nov 7, 2013 10:30:07 AM

Joe Mandese's MediaPost Article on November 6 highlights findings from a new study by Jack Myers, in which he sees the conventional TV buy's slice of the more than $75 billion spent on video advertising being slightly diminished in the years to come. The entrance of programmatic TV buying and all the first- and third-party data that comes with audience buying and audience segmentation is sure to contribute to the growth of the TV audience buying segment.

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Topics: Audience Buying, AudienceXpress, First Party Data, Industry Buzz, MediaPost, Programmatic TV Buying, Smart TV Data, Third Party Data, TV Audience Buying, TV Audience Segmentation

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