Other Reasons To Sell Local Audiences

Posted by Rebecca Rozakis on Dec 11, 2014 10:00:23 AM

We’ve talked before about some of the reasons why aggregating inventory and layering in data to sell by audience instead of by unit can help local television. In our last post, we talked about the plight of unrated and lower rated networks. While low or nonexistent ratings can make a network unattractive to buyers, there are still a lot of people watching, people who represent potential customers to advertisers. Selling impressions allows lower rated networks to repackage their impressions in a new, more attractive, more easily sold form.

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Topics: Blog Posts, TV Audience Buying, TV Audience Targeting, TV Buyers, TV Buying

Local TV Measurement: A Blueprint

Posted by Rebecca Rozakis on Dec 3, 2014 10:15:24 AM

In our last post, we talked about how local TV is measured, and how that measurement is improving. But why should advertisers and agencies care?

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Topics: Blog Posts, TV Audience Buying, TV Audience Targeting, TV Buyers, TV Buying

Local TV Measurement: A Primer

Posted by Rebecca Rozakis on Nov 19, 2014 9:00:07 AM

Since 1950, Nielsen has been measuring TV audiences. Today, even people outside the TV world are at least vaguely familiar with the concept of ratings, and TV buyers and planners live and breathe Nielsen data. But while the national ratings may be well understood, TV measurement is changing fast. And the national numbers can’t tell the whole story. To take full advantage of the TV inventory available today, it’s worth brushing up on local measurements and how they’re changing.

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Topics: Blog Posts, TV advertising, TV Audience Buying, TV Audience Targeting, TV Buyers, TV Buying

Can a Digital Model Benefit TV Buyers?

Posted by Melanie on Apr 1, 2013 10:00:05 AM

In his recent AdWeek article, “Can TV Buyers Adapt to a Digital Model?”, Mike Shields explains how new executives in traditional media like TV and magazines are (one step at a time) pushing to modify the customary ad buying processes.

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Topics: Blog Posts, Digital Model, Industry Buzz, Programmatic Buying, Programmatic TV, TV advertising, TV Buyers, TV Buying

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