Walt Horstman Discusses Programmatic TV Buying at the TVOT Show

Posted by Melanie on Jan 28, 2014 11:30:45 AM

AudienceXpress General Manager, Walt Horstman, appeared on a panel at December's TV of Tomorrow (TVOT) show: "TV Advertising 2.0 is Here: Is the Industry Ready?" Walt discussed programmatic TV buying, Big Data, and TV audience buying on a panel with IPG/Magna's Matt Bayer, Adap.TV's Christophe Gillet, CIMM's Jane Clarke, Canoe's Chris Pizzurro, and Disney/ABC's Rick Mandler.

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Topics: Automated TV Buying, Big Data, Blog Posts, Industry Buzz, Programmatic TV Buying, TV Audience Buying, TV Audience Targeting, TVOT Show, Walt Horstman

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